Big Web Links is a search engine friendly web directory that offers a unique approach for directory listings. Instead of sorting listings by popularity, Page Rank, or alphabetically, the listings are sorted by the dollar amount submitted. This allows link members to easily control the position of a listing in the directory. For example, if a member wants a listing to be on a category's first page, the dollar amount can be entered or later adjusted to the amount required for this placement. As an additional benefit, the top 10 listings are shown on the homepage, while the top 20 listings are shown on the top links page. A listing details page dedicated for each listing is also provided, which makes a total of 4 links possible in the directory.

Categories are present for computer links, web directory links, graphics links, game links, Internet links, entertainment links, blog links, travel links, web hosting links, business links, and much more.